Capitalizing a word mid-sentence
I am creating an ad for a newspaper and want to emphasize a word. Can I use a capital for the word and follow with an exclamation point in the middle of a sentence?
Here is what I am saying:
CRC is Preventable!
capitalization
edited Jan 15 at 16:45
A Lambent Eye
1,352223
asked Jan 15 at 14:09
TanisTanis
361
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
add a comment |
I am creating an ad for a newspaper and want to emphasize a word. Can I use a capital for the word and follow with an exclamation point in the middle of a sentence?
Here is what I am saying:
CRC is Preventable!
capitalization
edited Jan 15 at 16:45
A Lambent Eye
1,352223
asked Jan 15 at 14:09
TanisTanis
361
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
3
For an ad, this is perfectly OK, FWIW. It wouldn't be OK in a book or essay, etc., but marketing follows different rules. It's pretty common to use title case (or whatever the style used for book titles, etc. is called) in ads.
– Hosch250
Jan 15 at 19:08
This is not valid in standard English; I've definitely seen some Internet English that will occasionally capitalize words that need a Certain Kind of Emphasis. (The implication generally being that a capitalized word refers to a specific concept, rather than the general meaning of the word, kind of like a brand name).
– Walt
Jan 15 at 20:04
add a comment |
I am creating an ad for a newspaper and want to emphasize a word. Can I use a capital for the word and follow with an exclamation point in the middle of a sentence?
Here is what I am saying:
CRC is Preventable!
capitalization
edited Jan 15 at 16:45
A Lambent Eye
1,352223
asked Jan 15 at 14:09
TanisTanis
361
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
I am creating an ad for a newspaper and want to emphasize a word. Can I use a capital for the word and follow with an exclamation point in the middle of a sentence?
Here is what I am saying:
CRC is Preventable!
capitalization
capitalization
edited Jan 15 at 16:45
A Lambent Eye
1,352223
asked Jan 15 at 14:09
TanisTanis
361
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
edited Jan 15 at 16:45
A Lambent Eye
1,352223
asked Jan 15 at 14:09
TanisTanis
361
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
edited Jan 15 at 16:45
A Lambent Eye
1,352223
edited Jan 15 at 16:45
A Lambent Eye
1,352223
edited Jan 15 at 16:45
A Lambent Eye
1,352223
1,352223
asked Jan 15 at 14:09
TanisTanis
361
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
asked Jan 15 at 14:09
TanisTanis
361
asked Jan 15 at 14:09
TanisTanis
361
361
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
New contributor
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
Tanis is a new contributor to this site. Take care in asking for clarification, commenting, and answering.
Check out our Code of Conduct.
3
For an ad, this is perfectly OK, FWIW. It wouldn't be OK in a book or essay, etc., but marketing follows different rules. It's pretty common to use title case (or whatever the style used for book titles, etc. is called) in ads.
– Hosch250
Jan 15 at 19:08
This is not valid in standard English; I've definitely seen some Internet English that will occasionally capitalize words that need a Certain Kind of Emphasis. (The implication generally being that a capitalized word refers to a specific concept, rather than the general meaning of the word, kind of like a brand name).
– Walt
Jan 15 at 20:04
add a comment |
3
For an ad, this is perfectly OK, FWIW. It wouldn't be OK in a book or essay, etc., but marketing follows different rules. It's pretty common to use title case (or whatever the style used for book titles, etc. is called) in ads.
– Hosch250
Jan 15 at 19:08
This is not valid in standard English; I've definitely seen some Internet English that will occasionally capitalize words that need a Certain Kind of Emphasis. (The implication generally being that a capitalized word refers to a specific concept, rather than the general meaning of the word, kind of like a brand name).
– Walt
Jan 15 at 20:04
3
3
For an ad, this is perfectly OK, FWIW. It wouldn't be OK in a book or essay, etc., but marketing follows different rules. It's pretty common to use title case (or whatever the style used for book titles, etc. is called) in ads.
– Hosch250
Jan 15 at 19:08
For an ad, this is perfectly OK, FWIW. It wouldn't be OK in a book or essay, etc., but marketing follows different rules. It's pretty common to use title case (or whatever the style used for book titles, etc. is called) in ads.
– Hosch250
Jan 15 at 19:08
This is not valid in standard English; I've definitely seen some Internet English that will occasionally capitalize words that need a Certain Kind of Emphasis. (The implication generally being that a capitalized word refers to a specific concept, rather than the general meaning of the word, kind of like a brand name).
– Walt
Jan 15 at 20:04
This is not valid in standard English; I've definitely seen some Internet English that will occasionally capitalize words that need a Certain Kind of Emphasis. (The implication generally being that a capitalized word refers to a specific concept, rather than the general meaning of the word, kind of like a brand name).
– Walt
Jan 15 at 20:04
add a comment |
3 Answers
3
active
oldest
votes
I'm afraid not. In standard English a capitalisation is only permitted under the following conditions (according to GrammarBook.com):
- The first word of a document and the first word after a period.
- Proper nouns and adjectives derived from proper nouns.
- Titles when they are used before names, unless the title is followed by a comma. Do not capitalize the title if it is used after a name or instead of a name.
Your audience has a high probability of misinterpreting the capitalisation as an error and read the advertisement with a furrowed brow.
Alternatively, use FULL CAPITALISATION or other tricks if possible, such as italicising or emboldening, or any other formatting option available.
You may instead want to ask this question over on the Writing Stack Exchange
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
2
British usage also would not permit this, although it is unfortunately a frequently broken rule.
– DJClayworth
Jan 15 at 16:39
7
This is overly prescriptive. One can disobey just about any "rule" in English for stylistic reasons. You address this to some extent by discussing how readers will interpret the capitalization but nobody has the authority to tell the asker that they Cannot write something (see? I just did that thing! You can't stop me!) and that it is "not permitted".
– David Richerby
Jan 15 at 17:55
3
@DavidRicherby I make sure to say standard English, one may always take the liberty to be unorthodox.
– A Lambent Eye
Jan 15 at 18:06
3
On the other hand, it's a lot better than emphasis via quotation marks.
– Nathan Long
Jan 15 at 19:16
3
Advertising, art, and poetry often do not follow standard rules of English. I'd have to agree with David Richerby here.
– Kenneth K.
Jan 15 at 19:19
|
show 8 more comments
Capitalization serves to elevate the word, in addition to its grammatical uses, when used sparingly. I'm thinking of Terry Pratchett and P.G. Wodehouse, who, when they say something like "this young man has Got Above Himself" it allows the reader to more accurately and dynamically hear the dialog, and to feel the disdain being applied to the poor lad. It also allows a colloquialism to be used without quotations within another piece of dialog.
Does this make it appropriate for marketing? Probably, because ads are stylized text as much as they are grammatical text, I would think.
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
1
There is a lot of this in Winnie the Pooh, too—this is part of what makes it so delightful to read aloud. The little children listening don't appreciate all of the irony and other subtleties, but the Adult Reader can!
– 1006a
Jan 15 at 23:48
add a comment |
What you are looking for here is what is called "Title Case", a perfectly standard way of capitalising English sentences under specific conditions.
Under standard use of title case (such as outlined in this document), your capitalisation would be widely considered as being incorrect, and should instead be "CRC Is Preventable!" (the "Is" being capitalised).
What vexes me slightly, tho', is that you say "in the middle of a sentence"; is "CRC is Preventable!" not the entire sentence?
Because if the sentence is something like "CRC is Preventable! using technique XYZ." then stylistically, the use of an exclamation point (and to a lesser extent capitalisation) is out-and-out nonstandard.
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
add a comment |
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3 Answers
3
active
oldest
votes
3 Answers
3
active
oldest
votes
active
oldest
votes
active
oldest
votes
I'm afraid not. In standard English a capitalisation is only permitted under the following conditions (according to GrammarBook.com):
- The first word of a document and the first word after a period.
- Proper nouns and adjectives derived from proper nouns.
- Titles when they are used before names, unless the title is followed by a comma. Do not capitalize the title if it is used after a name or instead of a name.
Your audience has a high probability of misinterpreting the capitalisation as an error and read the advertisement with a furrowed brow.
Alternatively, use FULL CAPITALISATION or other tricks if possible, such as italicising or emboldening, or any other formatting option available.
You may instead want to ask this question over on the Writing Stack Exchange
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
2
British usage also would not permit this, although it is unfortunately a frequently broken rule.
– DJClayworth
Jan 15 at 16:39
7
This is overly prescriptive. One can disobey just about any "rule" in English for stylistic reasons. You address this to some extent by discussing how readers will interpret the capitalization but nobody has the authority to tell the asker that they Cannot write something (see? I just did that thing! You can't stop me!) and that it is "not permitted".
– David Richerby
Jan 15 at 17:55
3
@DavidRicherby I make sure to say standard English, one may always take the liberty to be unorthodox.
– A Lambent Eye
Jan 15 at 18:06
3
On the other hand, it's a lot better than emphasis via quotation marks.
– Nathan Long
Jan 15 at 19:16
3
Advertising, art, and poetry often do not follow standard rules of English. I'd have to agree with David Richerby here.
– Kenneth K.
Jan 15 at 19:19
|
show 8 more comments
I'm afraid not. In standard English a capitalisation is only permitted under the following conditions (according to GrammarBook.com):
- The first word of a document and the first word after a period.
- Proper nouns and adjectives derived from proper nouns.
- Titles when they are used before names, unless the title is followed by a comma. Do not capitalize the title if it is used after a name or instead of a name.
Your audience has a high probability of misinterpreting the capitalisation as an error and read the advertisement with a furrowed brow.
Alternatively, use FULL CAPITALISATION or other tricks if possible, such as italicising or emboldening, or any other formatting option available.
You may instead want to ask this question over on the Writing Stack Exchange
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
2
British usage also would not permit this, although it is unfortunately a frequently broken rule.
– DJClayworth
Jan 15 at 16:39
7
This is overly prescriptive. One can disobey just about any "rule" in English for stylistic reasons. You address this to some extent by discussing how readers will interpret the capitalization but nobody has the authority to tell the asker that they Cannot write something (see? I just did that thing! You can't stop me!) and that it is "not permitted".
– David Richerby
Jan 15 at 17:55
3
@DavidRicherby I make sure to say standard English, one may always take the liberty to be unorthodox.
– A Lambent Eye
Jan 15 at 18:06
3
On the other hand, it's a lot better than emphasis via quotation marks.
– Nathan Long
Jan 15 at 19:16
3
Advertising, art, and poetry often do not follow standard rules of English. I'd have to agree with David Richerby here.
– Kenneth K.
Jan 15 at 19:19
|
show 8 more comments
I'm afraid not. In standard English a capitalisation is only permitted under the following conditions (according to GrammarBook.com):
- The first word of a document and the first word after a period.
- Proper nouns and adjectives derived from proper nouns.
- Titles when they are used before names, unless the title is followed by a comma. Do not capitalize the title if it is used after a name or instead of a name.
Your audience has a high probability of misinterpreting the capitalisation as an error and read the advertisement with a furrowed brow.
Alternatively, use FULL CAPITALISATION or other tricks if possible, such as italicising or emboldening, or any other formatting option available.
You may instead want to ask this question over on the Writing Stack Exchange
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
I'm afraid not. In standard English a capitalisation is only permitted under the following conditions (according to GrammarBook.com):
- The first word of a document and the first word after a period.
- Proper nouns and adjectives derived from proper nouns.
- Titles when they are used before names, unless the title is followed by a comma. Do not capitalize the title if it is used after a name or instead of a name.
Your audience has a high probability of misinterpreting the capitalisation as an error and read the advertisement with a furrowed brow.
Alternatively, use FULL CAPITALISATION or other tricks if possible, such as italicising or emboldening, or any other formatting option available.
You may instead want to ask this question over on the Writing Stack Exchange
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
answered Jan 15 at 14:21
A Lambent EyeA Lambent Eye
1,352223
1,352223
2
British usage also would not permit this, although it is unfortunately a frequently broken rule.
– DJClayworth
Jan 15 at 16:39
7
This is overly prescriptive. One can disobey just about any "rule" in English for stylistic reasons. You address this to some extent by discussing how readers will interpret the capitalization but nobody has the authority to tell the asker that they Cannot write something (see? I just did that thing! You can't stop me!) and that it is "not permitted".
– David Richerby
Jan 15 at 17:55
3
@DavidRicherby I make sure to say standard English, one may always take the liberty to be unorthodox.
– A Lambent Eye
Jan 15 at 18:06
3
On the other hand, it's a lot better than emphasis via quotation marks.
– Nathan Long
Jan 15 at 19:16
3
Advertising, art, and poetry often do not follow standard rules of English. I'd have to agree with David Richerby here.
– Kenneth K.
Jan 15 at 19:19
|
show 8 more comments
2
British usage also would not permit this, although it is unfortunately a frequently broken rule.
– DJClayworth
Jan 15 at 16:39
7
This is overly prescriptive. One can disobey just about any "rule" in English for stylistic reasons. You address this to some extent by discussing how readers will interpret the capitalization but nobody has the authority to tell the asker that they Cannot write something (see? I just did that thing! You can't stop me!) and that it is "not permitted".
– David Richerby
Jan 15 at 17:55
3
@DavidRicherby I make sure to say standard English, one may always take the liberty to be unorthodox.
– A Lambent Eye
Jan 15 at 18:06
3
On the other hand, it's a lot better than emphasis via quotation marks.
– Nathan Long
Jan 15 at 19:16
3
Advertising, art, and poetry often do not follow standard rules of English. I'd have to agree with David Richerby here.
– Kenneth K.
Jan 15 at 19:19
2
2
British usage also would not permit this, although it is unfortunately a frequently broken rule.
– DJClayworth
Jan 15 at 16:39
British usage also would not permit this, although it is unfortunately a frequently broken rule.
– DJClayworth
Jan 15 at 16:39
7
7
This is overly prescriptive. One can disobey just about any "rule" in English for stylistic reasons. You address this to some extent by discussing how readers will interpret the capitalization but nobody has the authority to tell the asker that they Cannot write something (see? I just did that thing! You can't stop me!) and that it is "not permitted".
– David Richerby
Jan 15 at 17:55
This is overly prescriptive. One can disobey just about any "rule" in English for stylistic reasons. You address this to some extent by discussing how readers will interpret the capitalization but nobody has the authority to tell the asker that they Cannot write something (see? I just did that thing! You can't stop me!) and that it is "not permitted".
– David Richerby
Jan 15 at 17:55
3
3
@DavidRicherby I make sure to say standard English, one may always take the liberty to be unorthodox.
– A Lambent Eye
Jan 15 at 18:06
@DavidRicherby I make sure to say standard English, one may always take the liberty to be unorthodox.
– A Lambent Eye
Jan 15 at 18:06
3
3
On the other hand, it's a lot better than emphasis via quotation marks.
– Nathan Long
Jan 15 at 19:16
On the other hand, it's a lot better than emphasis via quotation marks.
– Nathan Long
Jan 15 at 19:16
3
3
Advertising, art, and poetry often do not follow standard rules of English. I'd have to agree with David Richerby here.
– Kenneth K.
Jan 15 at 19:19
Advertising, art, and poetry often do not follow standard rules of English. I'd have to agree with David Richerby here.
– Kenneth K.
Jan 15 at 19:19
|
show 8 more comments
Capitalization serves to elevate the word, in addition to its grammatical uses, when used sparingly. I'm thinking of Terry Pratchett and P.G. Wodehouse, who, when they say something like "this young man has Got Above Himself" it allows the reader to more accurately and dynamically hear the dialog, and to feel the disdain being applied to the poor lad. It also allows a colloquialism to be used without quotations within another piece of dialog.
Does this make it appropriate for marketing? Probably, because ads are stylized text as much as they are grammatical text, I would think.
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
1
There is a lot of this in Winnie the Pooh, too—this is part of what makes it so delightful to read aloud. The little children listening don't appreciate all of the irony and other subtleties, but the Adult Reader can!
– 1006a
Jan 15 at 23:48
add a comment |
Capitalization serves to elevate the word, in addition to its grammatical uses, when used sparingly. I'm thinking of Terry Pratchett and P.G. Wodehouse, who, when they say something like "this young man has Got Above Himself" it allows the reader to more accurately and dynamically hear the dialog, and to feel the disdain being applied to the poor lad. It also allows a colloquialism to be used without quotations within another piece of dialog.
Does this make it appropriate for marketing? Probably, because ads are stylized text as much as they are grammatical text, I would think.
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
1
There is a lot of this in Winnie the Pooh, too—this is part of what makes it so delightful to read aloud. The little children listening don't appreciate all of the irony and other subtleties, but the Adult Reader can!
– 1006a
Jan 15 at 23:48
add a comment |
Capitalization serves to elevate the word, in addition to its grammatical uses, when used sparingly. I'm thinking of Terry Pratchett and P.G. Wodehouse, who, when they say something like "this young man has Got Above Himself" it allows the reader to more accurately and dynamically hear the dialog, and to feel the disdain being applied to the poor lad. It also allows a colloquialism to be used without quotations within another piece of dialog.
Does this make it appropriate for marketing? Probably, because ads are stylized text as much as they are grammatical text, I would think.
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
Capitalization serves to elevate the word, in addition to its grammatical uses, when used sparingly. I'm thinking of Terry Pratchett and P.G. Wodehouse, who, when they say something like "this young man has Got Above Himself" it allows the reader to more accurately and dynamically hear the dialog, and to feel the disdain being applied to the poor lad. It also allows a colloquialism to be used without quotations within another piece of dialog.
Does this make it appropriate for marketing? Probably, because ads are stylized text as much as they are grammatical text, I would think.
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
answered Jan 15 at 19:53
OrangeWombatOrangeWombat
42625
42625
1
There is a lot of this in Winnie the Pooh, too—this is part of what makes it so delightful to read aloud. The little children listening don't appreciate all of the irony and other subtleties, but the Adult Reader can!
– 1006a
Jan 15 at 23:48
add a comment |
1
There is a lot of this in Winnie the Pooh, too—this is part of what makes it so delightful to read aloud. The little children listening don't appreciate all of the irony and other subtleties, but the Adult Reader can!
– 1006a
Jan 15 at 23:48
1
1
There is a lot of this in Winnie the Pooh, too—this is part of what makes it so delightful to read aloud. The little children listening don't appreciate all of the irony and other subtleties, but the Adult Reader can!
– 1006a
Jan 15 at 23:48
There is a lot of this in Winnie the Pooh, too—this is part of what makes it so delightful to read aloud. The little children listening don't appreciate all of the irony and other subtleties, but the Adult Reader can!
– 1006a
Jan 15 at 23:48
add a comment |
What you are looking for here is what is called "Title Case", a perfectly standard way of capitalising English sentences under specific conditions.
Under standard use of title case (such as outlined in this document), your capitalisation would be widely considered as being incorrect, and should instead be "CRC Is Preventable!" (the "Is" being capitalised).
What vexes me slightly, tho', is that you say "in the middle of a sentence"; is "CRC is Preventable!" not the entire sentence?
Because if the sentence is something like "CRC is Preventable! using technique XYZ." then stylistically, the use of an exclamation point (and to a lesser extent capitalisation) is out-and-out nonstandard.
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
add a comment |
What you are looking for here is what is called "Title Case", a perfectly standard way of capitalising English sentences under specific conditions.
Under standard use of title case (such as outlined in this document), your capitalisation would be widely considered as being incorrect, and should instead be "CRC Is Preventable!" (the "Is" being capitalised).
What vexes me slightly, tho', is that you say "in the middle of a sentence"; is "CRC is Preventable!" not the entire sentence?
Because if the sentence is something like "CRC is Preventable! using technique XYZ." then stylistically, the use of an exclamation point (and to a lesser extent capitalisation) is out-and-out nonstandard.
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
add a comment |
What you are looking for here is what is called "Title Case", a perfectly standard way of capitalising English sentences under specific conditions.
Under standard use of title case (such as outlined in this document), your capitalisation would be widely considered as being incorrect, and should instead be "CRC Is Preventable!" (the "Is" being capitalised).
What vexes me slightly, tho', is that you say "in the middle of a sentence"; is "CRC is Preventable!" not the entire sentence?
Because if the sentence is something like "CRC is Preventable! using technique XYZ." then stylistically, the use of an exclamation point (and to a lesser extent capitalisation) is out-and-out nonstandard.
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
What you are looking for here is what is called "Title Case", a perfectly standard way of capitalising English sentences under specific conditions.
Under standard use of title case (such as outlined in this document), your capitalisation would be widely considered as being incorrect, and should instead be "CRC Is Preventable!" (the "Is" being capitalised).
What vexes me slightly, tho', is that you say "in the middle of a sentence"; is "CRC is Preventable!" not the entire sentence?
Because if the sentence is something like "CRC is Preventable! using technique XYZ." then stylistically, the use of an exclamation point (and to a lesser extent capitalisation) is out-and-out nonstandard.
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
answered Jan 15 at 19:39
Williham TotlandWilliham Totland
1895
1895
add a comment |
add a comment |
Tanis is a new contributor. Be nice, and check out our Code of Conduct.
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Tanis is a new contributor. Be nice, and check out our Code of Conduct.
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3
For an ad, this is perfectly OK, FWIW. It wouldn't be OK in a book or essay, etc., but marketing follows different rules. It's pretty common to use title case (or whatever the style used for book titles, etc. is called) in ads.
– Hosch250
Jan 15 at 19:08
This is not valid in standard English; I've definitely seen some Internet English that will occasionally capitalize words that need a Certain Kind of Emphasis. (The implication generally being that a capitalized word refers to a specific concept, rather than the general meaning of the word, kind of like a brand name).
– Walt
Jan 15 at 20:04